Google Business Profile for Ottawa Realtors

When buyers search “Realtor near me” in Ottawa or Gatineau, your Google Business Profile (GBP) often appears before any website — map pin, star rating, photos, and call button. A complete profile is one of the highest-return local marketing tasks for NCR agents.

What to set up correctly

Use a business name that matches your brokerage rules and personal site. Choose Real estate agent as a primary category and add service areas you actually farm: Kanata, Orleans, Barrhaven, downtown, Hull, and surrounding suburbs. Link to your own brand domain, not only a brokerage template. Upload a current headshot and fresh listing photos every month so the profile feels active.

Reviews, posts, and AI search

Ask happy clients for Google reviews after closing. Post weekly — new listings, market notes, links to your blog. GBP strengthens classic SEO; consistent name, phone, and address also help AI tools trust your brand alongside website SEO and structured data.

FAQ

Can I use a home address?

Follow Google guidelines — many agents use a service area business model without showing a home address publicly.